Wednesday, March 21, 2007

The Phenomenon of Diamonds

Diamonds are one of the most sought after natural materials available today. People scramble to get the biggest and nicest diamonds in their jewelry, and are willing to pay a good deal of money to put a nice diamond into a necklace or ring. This is a very interesting phenomenon, since in many places diamonds are as common as the dirt that surrounds them. There are lots of conspiracy theories surrounding the companies who mine for and distribute diamonds. Once you hear about some of the ideas, you may be less inclined to want to buy or receive a diamond in the future.

In South Africa, most of the diamond mines are located not too far from each other. Some have said that diamonds are so easy to find that they are pretty much worthless in that region. If you tried to sell an African woman a diamond, she would laugh at you and say that if she wanted one she would pick one up off of the ground. This is because according to the conspiracy theories, the diamonds are extremely common there. But why do people in other parts of the world pay such premium prices for them? Because of the rareness that was created by the companies.

Even though diamonds aren’t rare in Africa, they are still rare in other parts of the world. By making it seem like diamonds are nearly impossible to find, the diamond companies were able to charge high prices for the first diamonds. This might not have happened to other people if they had been first, but once those other people saw the trend being set they were happy to shell out their money. The diamond companies then kept a very limited market of diamonds, only sending more into the market every once in a while. This kept the demand very high.

While nobody can prove or disprove this theory, it is certainly an interesting thing to think about. When you start to think about a product that has almost no useful ways to implement it, and you think of how people pay so much for these products, it makes you wonder if there isn’t some sort of falsely generated hype behind them.

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